At first I was kind of resistant to Santogold, because she reminded me much of M.I.A and that somehow diluted the brilliance of both artist. But I soon realized that Santogold stands strong on her own merit. Musically her melodies and rhythms are more diverse, from electronica to reggae to hip-hop infused 80s pop. Stylistically her music videos and her clothes brings out the best of the Brooklyn hipster scene and adds a touch of playful contemporary art minimalism.
I love her album cover art. It is a rather simple concept; a black and white photo of her puking out tons of gold glitter. No fancy photoshop, costumes, or a crazy hodge-podge of colorful chaos. It is simple with the right amount of creep and DIY appeal.